Case studies

We thrive on breaking boundaries and working closely with all our authors, partners and clients to deliver solutions that facilitate international conversation and collaboration to truly drive science forward. When you work with FSG, you’re working alongside our skilled teams who deliver engaging journal and digital content, renowned events, high-spec video and animation, and tailored web design, alongside personalized customer service and technical support. All our departments work closely together, meaning that working with FSG is a unique opportunity to develop custom solutions that can span across traditional publishing, digital content and events.


Case study: FSG and 3D printing in medicine

3D printing is a rapidly growing area of technology, and its use in medicine holds vast potential. We spotted this potential early on in the technology’s development, and have grown our resources for the medical 3D printing community over the past few years to include a dedicated journal, digital hub and much-acclaimed conference. Together, the Journal of 3D Printing in Medicine, 3DMedNet and 3DMedLIVE provide the community with unrivalled opportunities for learning, conversation, collaboration and – essentially – progressing the field.

2016: 3D printing and its application to medicine was identified as a target breakthrough area for FSG product development. Our digital hub 3DMedNet launched to convene the community, especially focused on bringing clinicians, research scientists and engineers together in one place.

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2017: The launch issue of the Journal of 3D Printing in Medicine was published, with Professor Dietmar W Hutmacher (Queensland University of Technology, Australia) as Editor-in-Chief.

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2019: Launch of 3DMedLIVE – a 2-day conference accredited by the Royal College of Surgeons, specifically focused on the application of 3D printing in surgery. As the future of surgery steers towards a demand for personalized approaches to care and customized solutions, 3DMedLIVE keeps the patient at the heart, encouraging dynamic, conversation-led and solution-focused sessions, including case study presentations from the operating surgeons themselves.

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“3DMedLIVE brings together clinicians, it brings together innovators, entrepreneurs, it brings together policy makers. It puts them in a convivial atmosphere where you can begin to talk about how you drive change.” – Richard Kerr, Chair, RCS Commission on the Future of Surgery

“I think this is a really exciting opportunity to begin conversation that actually may have significant impact in the months and years to come between industry, clinicians and scientists. I think it is a fantastic event!” – Lorna Marson, Past-President of the British Transplantation Society

“The team running the event could not have been more helpful and it was clear that they all had a passion for what they were doing. The team actually made the event better through the positive ‘vibe’ that they created. As someone who attends a huge number of conferences, I have not come across this before and the atmosphere that you all created was exceptionally enjoyable to be part of.” – Tim Brown, Surgeon

Want to get involved? Contact us at [email protected]



Case study: FSG webinars

Webinars are one of the best ways to learn, discuss and network remotely. For participants, webinars offer the chance to learn direct from the experts, as well as ask questions and network with peers across the globe. Plus, webinars are the ideal tool for sharing new products and services, reaching and engaging with target customers, and driving significant lead generation and brand awareness.

At FSG, we have been helping the scientific and medical community connect via webinars for years, from presentation-style webinars to virtual panel discussions. Our dedicated in-house webinar team works with clients to tailor both the webinar itself and the surrounding marketing campaign to ensure all-round success. Webinars are hosted by one of our digital hubs, such as Bioanalysis Zone or RegMedNet, and are viewable both live and on-demand.

Want to host your own webinar with us? Contact us at [email protected]


Case study client goal
Our client wanted to host an educational webinar on a timely topic for the regenerative medicine community: this needed to be done in a short space of time whilst still driving significant lead generation.

The challenges
Due to the nature of the topic, the client was eager to schedule the webinar whilst it was still timely. The busy schedules of the two speakers meant there was very little flexibility in the potential dates. The client was also concerned that without the standard 4-week marketing/lead time, registrant numbers might be lower.

Our solution

By partnering with RegMedNet, our trusted digital hub for the regenerative medicine community, the client was able to present an engaging live webinar with leading subject matter experts to a global audience of relevant attendees within the specified timeframe.

With a tailor-made marketing campaign from the FSG webinar team, the webinar generated 1100+ leads for the client’s sales team. The tailored registration form enabled the client to collect the information required to validate their leads. Our team also quickly adapted the marketing campaign in line with evolving client requirements, securing the best attendance rates on the day of the event.

To promote this webinar to the regenerative medicine and cell therapy community we:

  • Designed a package of advertising material which the client could also use in their own promotions
  • Developed a comprehensive marketing campaign which included targeted emails to our regenerative medicine contacts, promotion in the weekly RegMedNet eNewsletters and digital adverts on RegMedNet
  • Utilized social media platforms including LinkedIn, Twitter, and Facebook to increase reach and visibility to an extended audience
  • Promoted on our sister site Infectious Diseases Hub and in their eNewsletters
  • Paid promotion on Facebook to drive more registrants
  • Created tracking links so we could easily identify which channels were effectively driving registrants

The speakers were able to present via video in a collaborative format with all presenters being audible and visible at the same time. The format of the event enabled the chosen experts to showcase their expertise and reduced the preparation they were required to do. A host from the RegMedNet team facilitated a Q&A session following the discussion, adding an interactive element to the webinar and enabling presenters to engage with the audience: over 120 questions were submitted during the live event. Plus, the webinar was made available on-demand to maximize leads and ROI.

Comments from our webinar attendees

  • “The session was very well organized, and the topics chosen were interesting and improved my knowledge.”
  • “Learned a lot that I can bring into the lab!”
  • “It was well managed and was very informative.”
  • “I was extremely impressed with the content and format.”

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Want to host your own webinar with us? Contact us at [email protected]